Case Studies

Myojo Foods Co

Unlike other noodle brands that are still taking down sales
orders on paper and manually keying them into the computer,
Myojo has kept pace with the business environment by
leveraging personal digital assistants (PDAs) and business
software tools which enable it to better track sales information.

Today, capturing sales orders into the corporate accounting
system is a cinch, and everyone, including the sales
representatives and management, are happy. Thanks to the
business decision to automate the data capturing process,
sales staff can concentrate on getting new business, while
problems that used to arise from illegible handwriting and other human errors during the keying in of sales orders have been reduced.

Nelson Wong, general manager for Myojo Foods Co. in
Singapore, said replacing the old pen-and-paper way of ordertaking has also addressed product allocation issues. Staff are able to quickly get confirmation on the availability of stock, and do not need to check for pricing because everything is taken care of by the computer system.

Honored that Myojo has been named a ZDNet Asia Smart50
company, Wong said: "Investing in the right products at the right time is crucial, and this process should be reviewed constantly and in a timely fashion."

He also attributed business success to the company's management style of keeping an open mind toward using IT for business process improvement.

Wong added that some success should be attributed to its technology provider Stone Forest IT. "The success story should be credited to them who made it possible," he said.

On Myojo's future IT plans, Wong highlighted the importance of treating one's technology vendor as a business partner for long-term growth. Pleased with the return on investments so far, Wong said: "Without any hesitation, we will continue to invest.

"In 2006, we will focus on refreshing our technology. We plan to further cut down some overhead costs using the latest technology. Time will be saved and we hope to generate more sales. The overhead expense will be reduced in the short term, and well controlled in the long run."